Hi, we’re UPRIGHT

We believe that back health is
central to your overall well being.

back health made easy
Oded with Mom

From Helping His Mother,
to Helping Millions

After watching his mother suffer from severe back pain for years, and with no viable solutions to help her, Oded Cohen - CEO and Founder of Upright, started his journey to find a better solution.

a growing need among many

He soon discovered that his mother’s back problems were shared by millions of others. In fact, over 80% of the population will experience back pain in their lifetime, with little to no cost-effective solutions available to produce meaningful results.

woman writing on her notebook
upright GO sketch

Your Back Health is our Mission

After an incredible amount of research, discussions with doctors, chiropractors, physiotherapists, and product testing, Upright was officially born in 2014.

Since then, our singular focus has been to empower people to live life to their full potential by unlocking better back health.

“My mother is now pain free and enjoys healthier posture. Our mission is to help millions looking for the same outcome ”

Oded Cohen, Founder, CEO

Continuous Innovation

As you use Upright, you push our research forward with you, helping others be healthier too.

Together with our users, we strive to create a healthier, happier world. Free of back pain and the countless other issues stemming from poor back health.

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Oded & Ori

Oded Cohen, CEO; Ori Fuhauf, Co-Founder

A Healthy Tomorrow Starts Today

Inside all of us is the potential to be a little better, a little healthier, but sometimes we need a little help getting there. And that’s okay. That’s why we’re here.